Digital Marketing Strategy
A good strategy should make your marketing feel simple, not overwhelming. I help you understand what really matters, where to focus your energy, and how to reach the people who care about your mission - all explained in friendly, plain language. You’ll walk away with a clear, actionable plan built around your goals and values.
“Working with Travis gave us a level of audience insight we really valued. He helped us understand our audience profiles in a deep and practical way, explaining what our audience data was really telling us in simple, accessible language. His calm, thoughtful approach made the whole process feel easy, and the insights he provided have helped the way we plan our communications going forward. Travis has a rare ability to make digital marketing genuinely understandable and useful.”
Daniel Bradbury, Director of Brand and Communications
Inside a Digital Marketing Strategy
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We start with an open, friendly chat to understand your goals, challenges and the type of support you need.
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I look at any campaigns, content, analytics or tools you already use and explain what’s working, what’s missing and what to prioritise.
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We analyse the audience data you have - no matter how small - and shape simple, honest messaging that resonates with your community.
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Clear, jargon-free guidance on which channels make sense for your goals, including search, social, video, email, or organic content.
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Straightforward budget recommendations with realistic expectations. No inflated numbers, no pressure - just clarity.
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Simple, accessible tracking recommendations so you know what’s working and why.
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You’ll receive a clear, easy-to-follow plan tailored entirely to your organisation - not a template, not a framework, but something built just for you.
Who is this for?
This service is ideal for:
Eco and sustainable brands
Conservation and nature charities
Outdoor businesses and creators
Ethical influencers and athletes
Any purpose-led organisation or person
My Approach
Everything starts with a conversation. I want to understand your goals, your audience, and the purpose behind your work. From there, I create a strategy that’s realistic, ethical and completely tailored to you. No jargon, no complexity - just honest guidance that helps you make confident decisions. My focus is on clarity, education and supporting organisations that are trying to make a positive difference.
What can you expect?
A clearer understanding of your digital landscape
A strategy that feels achievable, not overwhelming
Practical next steps you can act on immediately
Friendly support and no jargon
A values-led approach aligned with your mission
What does it cost?
I like to keep everything clear and straightforward, including pricing. If you’d like to understand how my day rate works and what’s included, you can find all the details on my Pricing page — no surprises, no complicated packages, just simple, transparent costs.
Ethical Digital Marketing
I strive to operate as an ethical digital marketing professional. What this means, is I specialise in working with Ethical, Purpose-Driven Brands & Individuals, and I only operate in ethical practices. This means being honest, respectful and transparent in how you reach people. It means using data responsibly, avoiding manipulative tactics, and choosing channels and messages that align with your values. I focus on clear communication, sustainable choices and audience-first thinking, so your marketing feels good for you, your customers and the wider world.
Frequently Asked Questions
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No. All work is scoped using my simple day rate, and you choose how much support you need.
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Most strategy projects take 1–3 days depending on how much you already have in place. We agree this upfront so everything feels clear.
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Yes. Every plan is completely bespoke - no templates, no generic recommendations. It’s shaped around your goals, your values and your audiences.
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Absolutely. You can continue working with me through paid media support, training or ongoing guidance, but there’s no obligation.
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That’s fine. The strategy is designed to be realistic and achievable. I also offer a reduced day rate for charities and non-profits.
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Yes - everything is written in plain English with clear steps. No jargon, no unnecessary frameworks, just clarity.