Paid Media Management

Clear, honest paid media support for purpose-driven brands

Paid media shouldn’t feel overwhelming or complicated. I help you run campaigns across search, social and brand-building channels in a way that’s transparent, ethical and easy to understand. You’ll always know where your budget is going, what your campaigns are doing, and how they support your wider goals - explained in simple, friendly language.

“Travis really transformed our approach to paid media. He took the time to understand our business, rebuilt our campaigns with care, and delivered results that made a real difference to our results. What stood out was how clearly he communicated everything; no jargon, no confusion, just honest guidance and a genuine passion for helping us improve. We worked with Travis for several years because we trusted him fully, and the improvements he made were consistent, measurable and aligned with who we are as a business.”

Jey Massingham, Director

What’s included?

Clear, well-structured campaigns designed to reach people actively looking for your product, service or mission. No jargon - just sensible targeting, transparent setup and ongoing improvements.
Support that helps you reach the right audiences where they already spend their time. I explain how everything works, why we choose certain formats, and what each campaign is trying to achieve.
Awareness activity that introduces your story to new audiences in a natural, values-aligned way. Perfect for charities, outdoor brands and organisations looking to grow sustainably.
Friendly, simple advice on who you should be reaching and how to speak to them - without jargon or over-complication.
You’ll receive updates you can actually understand, with insights you can act on. No inflated numbers, no confusing dashboards.
One-off help, ongoing management or seasonal project support - whatever suits your organisation best.

Let's Do This!

Who is this for?

This service is ideal for:

Eco and sustainable brands
Conservation and nature charities
Outdoor businesses and creators
Ethical influencers and athletes
Any purpose-led organisation or person

What can you expect?

Paid media that’s easy to understand
Clear use of your budget
Better structure and consistency
Honest reporting you can trust
Calm, friendly support
A values-aligned approach to growth

My Approach

Paid media has been the backbone of my career. I’ve managed everything from £20 million annual budgets to £500-a-month campaigns, across industries ranging from travel and retail to charities and outdoor brands. I’ve led paid media teams at some of the UK’s largest independent agencies, shaping strategy, guiding best practice and helping teams deliver work they’re proud of. This experience means I understand the full spectrum of paid media — the pressures, the opportunities and the realities — and I bring that knowledge into every project in a clear, honest and supportive way.

What does it cost?

I like to keep everything clear and straightforward, including pricing. If you’d like to understand how my day rate works and what’s included, you can find all the details on my Pricing page — no surprises, no complicated packages, just simple, transparent costs.

Pricing

Ethical Digital Marketing

I strive to operate as an ethical digital marketing professional. What this means, is I specialise in working with Ethical, Purpose-Driven Brands & Individuals, and I only operate in ethical practices. This means being honest, respectful and transparent in how you reach people. It means using data responsibly, avoiding manipulative tactics, and choosing channels and messages that align with your values. I focus on clear communication, sustainable choices and audience-first thinking, so your marketing feels good for you, your customers and the wider world.

Frequently Asked Questions

No. I explain everything in plain English and guide you through each step, whether you’re completely new or already running campaigns.
Yes - I work across Google Ads, Meta (Facebook & Instagram), LinkedIn and YouTube, as well as wider brand-building channels.
It’s based on your audience, goals and budget. I explain the options clearly so you understand why each recommendation makes sense.
No strict minimum. We’ll discuss what’s realistic for your goals and create a plan that works with the resources you have.
I offer light creative guidance and can help refine messaging, but you’ll usually provide the final visuals or copy unless we agree otherwise.
Yes. I can audit your current setup, explain what’s working or not, and either improve it or rebuild it more effectively.
Both. You can book a single day for specific improvements or choose ongoing monthly support for full management.
In simple, accessible language - no jargon, no confusing dashboards, just clear explanations of what’s happening and why.
Absolutely. I offer a reduced day rate for charities and tailor support to teams with limited time or capacity.