Search Engine Optimisation (SEO)

Simple, practical SEO for purpose-driven brands

SEO doesn’t need to feel technical or confusing. I offer clear, friendly support that helps you understand how search engines view your website, what to prioritise, and the small changes that can make a meaningful difference. No jargon, no long audits — just practical steps that fit your goals and capacity.

Who is SEO for?

This service is ideal for:

  • Eco and sustainable brands

  • Nature and conservation charities

  • Outdoor organisations and creators

  • Ethical businesses with small teams

  • Anyone who wants SEO guidance without technical complexity

What’s included?

  • A simple review of your website’s foundations — structure, content, speed and clarity — explained in plain English.

  • Support finding the right terms and topics your audience is searching for, without keyword stuffing or complicated tools.

  • Practical recommendations for page titles, headings, copy and metadata to help search engines understand your content.

  • Light-touch support to plan content that genuinely helps your audience and improves visibility over time.

  • Simple fixes for common issues such as broken links, missing metadata or poor internal linking.

  • Transparent advice focused on clarity, accessibility and trust - not shortcuts or manipulative tactics.

  • You’ll get a realistic list of improvements that match your resources, so SEO feels manageable rather than overwhelming.

SEO works best when it feels simple and human. My approach is to remove the noise and focus on what actually matters for your organisation. Everything starts with a conversation about your goals, followed by clear guidance tailored to your website and your team’s capacity. No complicated technical reports, no “quick win” gimmicks - just honest, ethical SEO support.

My Approach to SEO

What can you expect?

  • A clearer understanding of SEO

  • Practical steps you can act on today

  • Friendly, jargon-free explanations

  • A more accessible and search-friendly website

  • Content guidance rooted in your mission

  • Recommendations shaped around your resources

A man with tattoos on his arms, wearing glasses and a black t-shirt, giving a presentation next to a large screen displaying a slide about search and Google searches. The setting is a room with a brick and white-painted brick wall, and two chairs are visible in the background.

What does it cost?

I like to keep everything clear and straightforward, including pricing. If you’d like to understand how my day rate works and what’s included, you can find all the details on my Pricing page — no surprises, no complicated packages, just simple, transparent costs.

Pricing

Ethical SEO Services

I strive to operate as an ethical digital marketing professional. What this means, is I specialise in working with Ethical, Purpose-Driven Brands & Individuals, and I only operate in ethical practices. This means being honest, respectful and transparent in how you reach people. It means using data responsibly, avoiding manipulative tactics, and choosing channels and messages that align with your values. I focus on clear communication, sustainable choices and audience-first thinking, so your marketing feels good for you, your customers and the wider world.

  • No - everything is explained in simple language, with recommendations you can easily action.

  • I can help with common fixes, but for larger technical issues I’ll give you clear instructions to pass to your developer.

  • SEO is a long-term approach, but small improvements can have a noticeable impact over time.

  • Absolutely. Good structure and clear messaging help everyone, not just large sites.

Frequently Asked Questions