AI Visibility

Audit

How visible is my organisation within AI platforms?

This is a common question my clients are asking and there is a clear method for answering it - an AI Visibility Audit.

The audit discovers how present your organisation is across the major AI platforms, what they say about you, and what, if anything, you should do about it.

What’s included?

Step 1: We run two structured sets of prompts; the first to see how often you show, the second to understand sentiment and accuracy.

Step 2: We analyse the results, scoring how visible you were in those searches, and what the sentiment was within them.

Step 3: We identify where the weaknesses in visibility are and provide the practical steps to follow for improving results.

What you can expect

This is a new area in digital marketing that is changing often, so I keep this audit honest and grounded.

You will get a clear picture of when you show up in AI platforms, what is being said about you, and which of the major platforms you appear in.

You will also see where each platform is pulling its information from, whether that is your own website, third party sites, reviews, or an outdated mention somewhere.

Useful Terminology

  • The technology behind tools like ChatGPT, Google Gemini, Perplexity, and Claude.

    When we talk about AI platforms in the context of this audit, LLMs are what we mean.

  • The practice of making sure AI platforms can find, understand, and accurately represent your organisation when someone asks them a relevant question.

    It's the AI equivalent of SEO.

  • Closely related to GEO but focused specifically on getting your content to appear as a direct answer to a question.

    This might include a voice assistant response, a featured snippet, or an AI-generated summary.

  • The starting point most people are familiar with.

    It's the practice of making your website easier for search engines like Google to find and understand.

    These audits operate in a similar way to what you might expect form an SEO audit. Everything in this space builds on those same foundations.

What does it cost?

I like to work in a clear, transparent and straightforward way. Especially when it comes to pricing.

If you would like to understand how my day rate works and what’s included, you can find all the details on my pricing page.

Pricing